Natural flavours
Identity, packaging and branding for PME Cake’s natural flavours
This range is a collection of liquid flavours made to enhance your bakes. From smooth butter to zingy and rich notes, each flavour is crafted to mix beautifully into cakes, cookies, buttercream, chocolate, ice cream and more.

Free from alcohol, sugar, and caffeine, these versatile flavours come in a fresh, fun look featuring cute characters – perfect for catching eyes and inspiring creativity in every kitchen.

This product is well-beloved but I felt that more eyes should be drawn to it.

 I wished to highlight the identity refresh and bring awareness to the friendly expressions plastered all over these bottles as the focal point.