Natural flavours
Identity, packaging and branding for PME Cake’s natural flavours
This range is a customer favourite for its 100% natural ingredients and the ability to level up
your bakes. However, it just happened to lack character. Then I decided to add some to it.
I illustrated a set of adorable characters to visualise the flavours and encourage further engagement with the product range. The type I chose is playful and bouncy that compliments
the features of this product range.
Initial concepts and finalised characters