People Moulds
Identity for a classic, well loved PME product; the people moulds
Redesigned the instructions booklet and packaging based on our guidelines and re-taken photos for it to make it more in line with current trends in the cake decorating industry. I decided to pick a block pattern to symbolise the shape of the moulds and their build-ability.
The response we got after the update was overwhelmingly positive and well received. The product got its long deserved refresh and it’s ready for another strong comeback!
